Listing your home is not a flyer and a sign. It is a marketing program — one designed to put your property in front of the exact buyers capable of closing on it, in markets they already trust.
Huge local & international exposure.
When you list with Harwil & Co., your property enters a tiered marketing program designed for high-value residential real estate. Every element is tailored to the home — and every element is coordinated, so the property reaches the buyer through the channels they already read.
The marketing program
- A custom property website will be created — positioned as a stand-alone editorial page, not a portal listing.
- Over 2,000 "Just Listed" cards will be mailed to residents of your area, reaching the neighbours and the networks that often move first.
- A custom colour property brochure will be produced, printed, and distributed to qualified prospects.
- With the owner's permission, an Open House will be held for the entire brokerage community — driving agent-to-agent visibility among those who have clients ready to transact.
- With the owner's permission, a For Sale sign will be placed at the property — quiet, well-designed, and on-brand with Harwil & Co.'s visual standard.
The MLS layer
- The property will be listed on the U.S. MLS, ensuring reach into the American buyer pool — one of the most active foreign cohorts in Marbella.
- The property will be listed on Prestige MLS and translated into 13 different languages, from English, French, and German to Arabic, Russian, and Mandarin.
- The property will be featured on www.luxuryrealestate.com, an international website restricted to qualified broker partners worldwide.
Email blast & international reach
A custom email blast — photography, floorplans, and a link to the property's dedicated website — will be sent to several thousand agents across Europe, the United States, and the Middle East. This includes Harwil & Co.'s personal and business contacts accumulated over two decades in the industry.
Most Marbella transactions over €3M originate from a broker-to-broker introduction — not from a buyer finding the listing on a portal.
Portal traffic is useful. It is not, however, how trophy properties change hands. The network effect is what moves the needle, and it is what Harwil & Co. has spent twenty-five years building.
Home valuation — how much is my home worth?
Pricing is where most seller campaigns quietly go wrong. Too high and the listing ages on the market, signalling trouble. Too low and the seller leaves money on the table. The right price is a function of comparables, timing, and positioning — and it is calibrated specifically to the buyer profile the property should attract.
We provide a custom, in-person pricing proposal at no cost. You receive a clear view of realistic comparables, a recommended listing strategy, and a timeline expectation based on current market conditions — not marketing-brochure optimism.
Fill out the consultation form to schedule an in-person appointment.
You will receive a custom-tailored pricing proposal, delivered privately, with no obligation to list.
Better yet — see us in person.
Most of our seller relationships begin over coffee at the office, not via a form. If you are thinking about selling a property in Marbella, the Costa del Sol, or further afield, we would be glad to host you.
Harwil & Co. Properties
Aloha Pueblo, 22
29660 Marbella, Spain
Ready to list?
Book a private seller consultation with Manny. Bring the property details you have — we will return with a pricing proposal, a marketing plan, and a realistic timeline.